Today’s social media platforms make it simple to obtain immediate feedback from current/potential customers; additionally, social media platforms afford the business owner/client a venue for real-time conversations with their audience.
Two valuable Internet (social
media) tools that help the business owner/client track what is being posted
about them are:
Users of these tools can
set-up and receive alerts when key words, phrases, or topics are being used
within a given social media site and/or Blog that pertains to them (Example:
searching Google for their company’s name).
It is our goal, as a team, to
help our client:
1.
Manage these
conversations
2.
Provide
information that corrects false statements
3.
Provide valuable
feedback to improve their product or service
4.
Communicate
important information about your client’s offerings
5.
Increase consumer
participation
6.
Control and
manage their digital footprint
The following social
monitoring tools are also available in order to navigate the social network
maze (some are paid-for services, some are free):
Alterian
SM2
Social Mention
UberVu
Twitter
Search
An exhaustive list can be found at:
Keep in mind that our client
can also set-up their Facebook page to target a specific audience, demographic
area, and/or both:
Now that you have all of these amazing
tools to share with your client/team over the course of the semester, your Blog
theme this week (due September 6 at midnight) will be:
Social Networking and security. . .or
lack of when promoting your brand.
(Please be sure that the theme (above) appears somewhere within your Blog's title.)
(Please be sure that the theme (above) appears somewhere within your Blog's title.)
Other great how-to resources to consider:
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